Ideas and identities that propel the next era of progress for cities, brands, and culture.
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Clients hire Son&Sons to:
It's the concrete expression of your significance and relevance. We build identities that prove who you are, what you stand for, and why you matter. In a world of slop, we build unique brand assets and smart systems that gracefully perform in any context.
Powerful stories make people give a damn.
Our stories bring people together and inspire action. We connect brand, business, people, and culture in ways that are relevant and exciting.
We work with you and your team to envision a future worth believing in. We help you unearth powerful new ideas and worldviews that awaken and focus your shared imagination. When the future is desirable, it’s achievable.
Meet Wade, the founder of Son&Sons.
Wade lives to create a more joyful and loving world through ambitious work with his clients. Blasting away indifference, mediocrity, and business as usual.
He's earned a reputation for helping people see a big, beautiful future, then walking beside them until it's real. That work has spanned the world's largest brands, ambitious nonprofits, and visionary startups.
He built Son&Sons as a unique studio to help clients see their greatness and act accordingly.
Working on anything important? We’d love to meet you.
We help great companies see themselves clearly.
Then we help everyone else see them too.
Featured Projects
Etsy
- Brand Strategy
Helping Etsy grasp its own magnitude
Chattahoochee Riverlands
- Visual Identity
Son&Sons partnered with the Trust for Public Land to develop a compelling and inspirational brand identity for an ambitious initiative to transform the Chattahoochee River corridor into a 100-mile linear park system.
brrr°
- Visual Identity
Brrringing a new tech-textile brand to life
Buckle
- Visual Identity,
- Verbal Identity
Son&Sons partnered with Buckle, an insurance company tailored for the gig economy, to lead their brand positioning and identity development in a direction that would connect with both investment partners and their customer base.
Ballroom Marfa
- Visual Identity
We created the brand identity for Ballroom Marfa, a darling of the global art world in the far west Texas desert.
athenahealth
- Visual Identity
How do you bring simplicity and energy to a global health-tech brand that’s gotten muddied and complex?
Chick-Fil-A Cows
- Visual Identity
Can you take an icon and help it tell a better, more cohesive story?
