Ideas and identities that propel the next era of progress for cities, brands, and culture.
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Clients hire Son&Sons to:
It's the concrete expression of your significance and relevance. We build identities that prove who you are, what you stand for, and why you matter. In a world of slop, we build unique brand assets and smart systems that gracefully perform in any context.
Powerful stories make people give a damn.
Our stories bring people together and inspire action. We connect brand, business, people, and culture in ways that are relevant and exciting.
We work with you and your team to envision a future worth believing in. We help you unearth powerful new ideas and worldviews that awaken and focus your shared imagination. When the future is desirable, it’s achievable.
Meet Wade, the founder of Son&Sons.
Wade lives to create a more joyful and loving world through ambitious work with his clients. Blasting away indifference, mediocrity, and business as usual.
He's earned a reputation for helping people see a big, beautiful future, then walking beside them until it's real. That work has spanned the world's largest brands, ambitious nonprofits, and visionary startups.
He built Son&Sons as a unique studio to help clients see their greatness and act accordingly.
Working on anything important? We’d love to meet you.
We help great companies see themselves clearly.
Then we help everyone else see them too.
Featured Projects
MuYu
- Visual Identity
Me + You, connected through food.
Baby Einstein
- Visual Identity,
- Brand Strategy
A brand built on curiosity.
CADY
- Visual Identity
More than a photograph.
Puerto Rico Transit
- Visual Identity,
- Brand Strategy
Creating islandwide connection through a bold vision of unified transportation.
Midtown
- Visual Identity
When has a district brand earned the right to be an icon?
Adams Memorial Foundation
- Visual Identity
How do you create a fresh face for a founding father/family?
Etsy
- Brand Strategy
Helping Etsy grasp its own magnitude
