
Doghobble
How do you create a genuine place for wine people?





Farm
The initial brief asked for our help in creating a brand for Doghobble Winery, but as we dove into discovery with the client we realized that name was starting to limit them. We made the shift to Doghobble Wine Farm as a way to more accurately capture all they do here.


Symbols
The brand is built around a library of symbols, all derived from the shape of the wine farm’s namesake, the doghobble flower. The symbol library allowed us to build out a comprehensive collection of wine labels for all the varietals they’d produce.



