How do you create a genuine place for wine people? 

Doghobble Wine Farm is an 80-acre working wine farm nestled atop the Dahlonega Plateau in the heart of Georgia’s wine country. Working with founders and owners Sam & Robin Zamarripa, we wanted to celebrate this beautiful piece of land that is more than just a winery.

The brand we helped to create for Doghobble Wine Farm is a celebration of indigenous grapes, sustainable farming, and authentic farm life. Working closely with the Doghobble team, we were able to help them create a place where wine, animals, and community come together and create something magic.

Doghobble Wine Farm Pinot Noir Bottle Setting. A Doghobble Wine Farm Pinot Noir bottle styled with pomegranates and candles for a warm, intimate tasting mood.
Doghobble Wine Farm Produce Box. A kraft produce box stamped with the Doghobble Wine Farm floral mark for a rustic, farm-grown feel.
Doghobble Wine Farm Tote Bag. A plum tote bag with the Doghobble Wine Farm emblem and brand message, shown carrying a bottle.
Doghobble Wine Farm Glassware. Etched Doghobble Wine Farm wine glasses displayed dramatically on stone surfaces.
Doghobble Wine Farm Gift Bag. A coral gift bag featuring the Doghobble Wine Farm logo and emblem for premium takeaway packaging.

Farm

The initial brief asked for our help in creating a brand for Doghobble Winery, but as we dove into discovery with the client we realized that name was starting to limit them. We made the shift to Doghobble Wine Farm as a way to more accurately capture all they do here. 

Doghobble Wine Farm Tasting Notes. Tasting cards from Doghobble Wine Farm with varietal icons and structured note fields.
Three Doghobble Wine Bottles

Symbols

The brand is built around a library of symbols, all derived from the shape of the wine farm’s namesake, the doghobble flower. The symbol library allowed us to build out a comprehensive collection of wine labels for all the varietals they’d produce.

Doghobble Wine Farm Screen-Printed Shirts. Guests holding screen-printed shirts featuring bold Doghobble Wine Farm botanical icons.

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A bold blue Atlanta History Center logo
A detailed spread from the Adams Memorial Foundation brand guidelines, showcasing the organization’s color palette, typography system, layout standards, and visual identity principles inspired by the legacy of the Adams family.
Rethink Your Milk. Bold typographic graphic with swirling pink-orange background promoting MuYu’s modern milk alternative.
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