Shortly after developing a successful new brand strategy with the children’s toy company, Kids2, their leadership called on Son&Sons to create a dynamic design and communications system for them that would link back to that initial strategy. We worked with the Kids2 team to create a visual identity system that challenged familiar territory, stayed true to the vision for the company and emboldened Kids2 employees to celebrate the brand.


Brand-led culture transformation

Brand positioning

Brand purpose

Visual Identity


Company/Brand narrative