Design is—

The Practice of Optimism

The Practice of Optimism

About Us

Son&Sons is a peculiar agency, shaped by a unique set of convictions and global experiences. We help our large family of clients grow by making their brand a vibrant force for customers and employees. We build brands from the ground up for new ventures. We help established brands find their next phase of growth. Purpose is at the heart of everything we do.

Sonsisms

Curiosity is the opposite of fear.

The pressures of leadership can be crushing, but we can never give way to fear. It warps our thinking and leads us to make short-sighted choices. We believe that curiosity is the greatest antidote to fear. It helps us engage with thorny problems in ways that yield growth solutions.

Design is the practice of optimism.

Design is about looking at the world and making things better. It requires us to attack the most difficult challenges with a disciplined approach and a joyful heart. This way of thinking becomes so embedded in us that it pervades everything we do.

More you is more different.

Many brands lack the confidence to be themselves. But that’s the most powerful asset at one's disposal.

Big change requires big commitment, not big genius.

We’ve worked with astoundingly smart people. And sometimes the outcomes are great. But, we’ve seen the greatest indicator of success is a team’s commitment, not their IQ.

Expand human capacity and business capacity.

People are behind all of the genuinely positive and creative things we love about business. If we deny this fact, we deny the heart of all enterprise.

All ways. Not always.

There’s no one way. We practice a methodology, not a formula. We are curious pragmatists. We seek solutions that work in the context of each client’s culture, brand, category and customer base.

Capabilities

Strategy

Brand Strategy & Positioning

Brand Purpose

Consumer & Market Insights

Brand Culture Engagement

Voice and Verbal Identity

Naming

See how
Design

Brand Identity

Interactive

Packaging

Brand Advertising

Campaign Design

Systems Design

See the work

Testimonials

We tried to purchase Son&Sons because we didn’t want to stop working with them.

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Son&Sons helped us see our business with astounding clarity and confidence.

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Son&Sons made our brand matter.

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The perfect mix of OCD and LSD.

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Industry
Clients
  • Disney
  • Atlanta History Center
  • Kids2
  • GE
  • Ballroom Mafia
  • Soludos
  • Vanity Fair Brands
  • CARE
  • Vero Biotech
  • Jamestown
  • McDonalds
  • The Children's School
  • Pace Academy
  • Sea Island
  • Das BBQ
  • Ekocycle
  • YP
  • Smallwood
  • Cherry Street Energy
  • Buckle
  • Coca-Cola
  • Patagonia
  • Sonos
  • Etsy
  • Moonpig
  • Johnson&Johnson
  • Duke University
  • Atlanta Hawks
  • Skyscanner
  • City of Atlanta
  • Ingersoll Rand
  • Nike
  • Baby Einstein
  • Chik-fil-A
  • Merrell
  • Exelon
  • Bright Starts
  • Gather
  • FreshBooks
  • Astellas
  • Buckminster Fuller Institute
  • Cox Enterprises
  • Disney
  • Atlanta History Center
  • Kids2
  • GE
  • Pace Academy
  • Ballroom Marfa
  • Soludos
  • Vanity Fair Brands
  • CARE
  • Vero Biotech
  • Jamestown
  • McDonalds
  • The Children's School
  • Sea Island
  • Das BBQ
  • Ekocycle
  • YP
  • Smallwood
  • Cherry Street Energy
  • Buckle
  • Cady Studios
  • Covadian

We'd love to be your partner

Let's connect