Design is—

The Practice of Optimism

The Practice of Optimism

About Us

Son&Sons is a peculiar agency, shaped by a unique set of convictions and global experiences. We help our large family of clients grow through brand. We build brands from the ground up for new ventures. We help established brands find their next phase of growth. Purpose is at the heart of everything we do.


Curiosity is the opposite of fear.

The pressures of leadership can be crushing, but we can never give way to fear. It warps our thinking and leads us to make short-sighted choices. We believe that curiosity is the greatest antidote to fear. It helps us engage with thorny problems in ways that yield growth solutions.

Design is the practice of optimism.

Design is about looking at the world and making things better. It requires us to attack the most difficult challenges with a disciplined approach and a joyful heart. This way of thinking becomes so embedded in us that it pervades everything we do.

More you is more different.

Many brands lack the confidence to be themselves. But that’s the most powerful asset at one’s disposal.

Big change requires big commitment, not big genius.

We’ve worked with astoundingly smart people. And sometimes the outcomes are great. But, we’ve seen the greatest indicator of success is a team’s commitment, not their IQ.

Expand human capacity and business capacity.

People are behind all of the genuinely positive and creative things we love about business. If we deny this fact, we deny the heart of all enterprise.

All ways. Not always.

There’s no one way. We practice a methodology, not a formula. We are curious pragmatists. We seek solutions that work in the context of each client’s culture, brand, category and customer base.



Brand Strategy & Positioning

Brand Purpose

Consumer & Market Insights

Brand Culture Engagement

Voice and Verbal Identity


See how

Brand Identity



Brand Advertising

Campaign Design

Systems Design

See the work


Sons&Sons helped us see our business with renewed clarity and vigor.

Jeremy Bailey Freshbooks Director of Brand

Sons&Sons helped us see our business with renewed clarity and vigor. Sons&Sons helped us see our

Johnson Freshbooks Director of Brand

Sons&Sons helped us see our

Chad Freshbooks Director of Brand

Sons&Sons helped us see our business with renewed.

Damon Freshbooks Director of Brand
  • Disney
  • Atlanta History Center
  • Kids2
  • GE
  • Ballroom Mafia
  • Soludos
  • Vanity Fair Brands
  • CARE
  • Vero Biotech
  • Pace Academy
  • Jamestown
  • McDonalds
  • The Children School
  • Sea Island
  • Das BBQ
  • Ekocycle
  • Smallwood
  • Cherry Street Energy
  • Buckle
  • Coca-Cola
  • Patagonia
  • Sonos
  • Etsy
  • Duke University
  • Moonpig
  • Johnson&Johnson
  • Atlanta Hawks
  • Skyscanner
  • City of Atlanta
  • Ingersoll Rand
  • Nike
  • Baby Einstein
  • Chik-fil-A
  • Merell
  • Exelon
  • Bright Starts
  • Avondale Estates
  • Gather
  • Cumberland CID
  • FreshBooks
  • Astellas
  • Buckminster Fuller Institute
  • Cox Enterprises
  • CosaTron
  • Midtown Alliance
  • Decatur DDA
  • The John Hardy Group
  • Cady Studios
  • Covadian
  • Trust for Public Land
  • Our House
  • MODA
  • Shaw Contract
  • Welcoming Atlanta
  • Practice of Purpose
  • Akada
  • Brrr
  • Plywood
  • The Works
  • Rimidi

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