Son&Sons partnered with Buckle, an insurance company tailored for the gig economy, to lead their brand positioning and identity development in a direction that would connect with both investment partners and their customer base. Together, we identified the unique and winning attributes that set Buckle apart from other insurance companies, and built an identity system that helped the business move forward and perform well across digital, social, experiential & print.


Brand positioning

Visual Identity



Onboarding tools

Company/Brand narrative