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Son&Sons partnered with Buckle, an insurance company tailored for the gig economy, to lead their brand positioning and identity development in a direction that would connect with both investment partners and their customer base. Together, we identified the unique and winning attributes that set Buckle apart from other insurance companies, and built an identity system that helped the business move forward and perform well across digital, social, experiential & print.
Capabilities
Brand positioning
Visual Identity
Messaging
Values
Onboarding tools
Company/Brand narrative
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