Magnolia Point sweatshirt

Magnolia Point

How do you bring fish camp comfort to the Magic City?


Unhurried, communal, classic Gulf Coast hospitality. That was the vision for Magnolia Point, a new seafood restaurant and bar in Birmingham, Alabama.

Our clients thoughtfully restored their 1930’s building on Magnolia Avenue in Southside, including the original exterior signage, and wanted their brand to evoke history without resting on nostalgic laurels. So we started by diving deep into icons of coastal design: painted seafood shacks, fishing guides, marine patents, vintage postcards. What we surfaced with is an identity that’s relaxed as a day on the water and vibrant as the city it calls home.


Red key floats with branding. A pile of bright red Magnolia Point key floats featuring the restaurant’s logo and address.
Branded cap. A light-colored Magnolia Point hat embroidered with two fish icons and the restaurant’s name.
Illustrated postcard front. A playful Magnolia Point postcard design with a school of blue fish swimming across a scalloped frame.
Menu crop. A close-up crop of the Magnolia Point menu showing detailed seafood and starters typography.
Pick-Up sign exterior. An outdoor Magnolia Point pick-up sign with a hanging hook illustration and bold red lettering.

Sail On Down

Brand voice and messaging plays the role of friendly proprietor at your local watering hole, puns and winks included. By playing offense with invitation, the brand to greets you like a regular before you’ve even walked through the door.

Team photo. The Magnolia Point restaurant team gathered for a group photo inside the dining room.
Posters and postcards set. A collection of Magnolia Point posters and postcards featuring fish illustrations, bold typography, and playful coastal graphics on a yellow background.

World’s Your Oyster

Magnolia Point’s system is playful, eclectic and welcoming. Instead of limiting the brand to single identifier, we created collection of marks and type reminiscent of old-school restaurant signage: layered, hand-drawn and built over time.

Magnolia Point posters
Blue t-shirt back print. A Magnolia Point t-shirt with a back graphic featuring fish illustrations and playful menu-inspired text.
Magnolia Point matches
Magnolia Point decor

Like what you see? Look at some more

PRIA Brand Graphic. Gradient arcs and a bold monogram introduce PRIA’s modern, confidence-driven identity.
WELCOME TO THE FUTURE. CADY CONFERENCE SCREEN
Rethink Your Milk. Bold typographic graphic with swirling pink-orange background promoting MuYu’s modern milk alternative.
View all work