Reimagining the guest experience

Radical Innovation Awards

We partnered with the John Hardy Group to create a brand identity for the Radical Innovation Awards, an annual design competition that welcomes radical concepts for the hospitality industry. Radical seeks ideas from both professionals and student designers, with the only constraint that concepts must be implementable within five years. The competition culminates in an award ceremony where finalists present their ideas to a panel of top industry experts and a live audience. To celebrate the spirit of the event, Son&Sons developed a modular brand identity that nods to the formation and exchange of innovative ideas.