Making old things new again

EKOCYCLE Brand Identity


Son&Sons partnered with futurist and Coca-Cola to create a brand that makes beautiful new things out of trash. EkoCycle collaborates with high-end brands to make sustainability desirable.


“It’s a catchy logo. It simply looks good and more importantly it pairs very well with other brands and it looks very nice as a pattern. For a corporate-driven identity this feels remarkably genuine and I would totally wear those swim trunks.”

Armin Vit Brand New