A universe of connections
Duke Alumni Association Network Launch
Duke alums are audaciously ambitious. They want to make their mark on the world and beyond. They embrace action over philosophy. Duke grads marry Duke grads. They hire Duke grads. They spend social time with Duke grads. Duke is the launching grounds of ambitious folk.
Duke Alumni Association’s online network is a place for current and former students to engage and sustain valuable relationships on campus and beyond. Son&Sons created a segmented, multi-platform awareness campaign and launch strategy that resulted in print collateral, digital experiences, social media content, toy rocketships and video shorts to be aired on the game day jumbotron.