Creating a worldwide movement

Coca-Cola Ambassador Global Identity System

Coca-Cola Ambassador celebrates the love and commitment of every Coca-Cola associate. It is a movement that invites Coca-Cola employees and everyone they know to be the brand’s biggest and most loyal advocates. We partnered with a visionary team at Coca-Cola to develop a visual identity system that could easily scale across the Company. The success of Coca-Cola Ambassador came from its focus—one goal, one look, one voice and one integrated program. In 2013, Coca-Cola Ambassador became the Company’s first global program to be adopted in 200 countries and by more than 50 bottling partners.