The relationship between the Buckminster Fuller Institute, Portfolio Center Students and Son&Sons exemplifies the tremendous opportunities that emerge during an education at Portfolio Center. For Son&Sons, it meant leading a team of bright-minded grad quarter students as they funneled their energy and creativity through the our methodology of Truth, Beauty and Impact. The project moved at an accelerated pace, beginning with a comprehensive study focused on elevating the truths surrounding the organization and ending with the development of an intelligent and active visual language. Abiding by the mantra of Fuller himself, “Be A Verb” embodied our working process as we immersed ourselves in a dynamic and collaborative learning experience.