The John Hardy Group is a global leader in the hospitality development industry. JHG partnered with us to create a new brand strategy and brand identity that matched their reputation.

Committed to solving the unsolvable, the John Hardy Group provides expert counsel, strategic and creative services for complex real estate development challenges. We helped provide the strategic framework to guide them into the future.

Alignment of positioning and strategy enabled us to introduce the Hardy team to a brave world of assertive design directions and visual exploration.

Based on rigorous creative exploration, we gave shape to the strategy and developed the tone and voice for how the organization communicates.

The chosen identity was optimized for performance across all touchpoints and brand communications.

We crafted the brand story, built a brand identity and designed a new website to showcase their expertise, innovation and value of human relationships.