Hoop makes Fast Company

We worked with our friends at BeDo to develop the name and identity for the Hoop. They’ve already made it to Fast Company.

From Fast Company:

The Hoop Fund, a new kind of online marketplace founded by a former Coke executive, lets consumers make loans to fair trade businesses worldwide, in $25 increments — and also buy the products from the companies they’re supporting.

Until recently, Marc Mathieu’s career path had little to do with fair trade or social entrepreneurship. He spent 12 years at Coca-Cola, most recently as the head of Global Brand Marketing. During his stint at Coke, Mathieu realized that sustainability and social purpose are must-haves in any brand and business.

Visit The Hoop Fund online at www.thehoopfund.org