Entrepreneur Nicholas Brown is on a mission to introduce Americans to the joys of espadrilles.

At first we thought espadrilles were a type of vegetable, but soon realized that he’s talking about those cool looking rope-soled shoes worn in the Mediterranean for centuries. We built a strong identity for Soludos that links to its authentic Mediterranean heritage with the laid back style of summer. In keeping with the identity, we built a hard working e-commerce site for Soludos that feels just as easy as a summer sunset. To tie all of the communications together, we developed a platform that allows for expansion across media, efficient creative collaboration, and consistency across work from all agencies.