Working with social entrepreneurs and impact investors, we created a brand that connects consumers with producer communities through the brands they know and love.

The Hoop allows consumers to meet the makers of the products they buy and to invest in the producers’ businesses and the prosperity of their communities forming a virtuous cycle through the actions: Lend > Produce > Enjoy. Each step of the cycle offers a vital role for us to make a positive impact while enjoying the fruits of our investment. We created the name, identity, website and all launch materials to help the Hoop become a success.